What is it?

The henna plant known as Lawsonia Inermis, also referred to as a henna tree, is a flowering plant that grows nearly 15 feet high. The leaves from this plant are turned into a paste and through a variety of techniques. Nowadays, this style of art has gained popularity in the western world as a temporary and painless form of self-expression. The use of henna for the brow area was quickly developed and is considered a natural alternative in comparison to other chemical dyes.

Why brow henna?

The focus on eye brows is an increasing area of the cosmetic industry where brows are being reshaped and tinted through colourant or henna, micro blading, eyebrow feathering, eyebrow make up and many others. Brow henna is an all-natural product that works both by tinting the hair as well as staining the skin beneath your eyebrows. The hair tint can last up to 6 weeks while the skin stain lasts 1-2 weeks (depending on the skin type and post care treatment). This product provides an even colour, disguising gaps in plucked or receding eyebrows as well as giving the appearance of thicker and darker hair. Unique ingredients help to nourish and thicken the existing brow hairs as well as strengthening and protecting the hair.

Why Elleebana?

After the training, each stylist receives a full sized Elleebana Brow Henna Kit ($450.95) which creates roughly 700 applications. Each colour pigment offers roughly 100 applications per bottle and the cost per treatment is .64 cents per brow in product, creating profits of approx. $30,000 + in one kit with a recommended session cost of $50-70 (depending on brow shaping).
The application takes 20min plus the brow cleaning and shaping time. There are 7 different shades of Elleebana Brow Henna for your client to choose from however, if they wish to have their own custom colour, the Brow Henna’s are also able to be mixed in order to achieve the perfect shade. The colours can also be mixed to create an ombre effect!

The Elleebana Brow Henna was produced with 4 years of development and product research under the direct testing and product adaptation of Otto Mitter – Managing Director and Principal Trainer for Elleebana Global. This product is vegan and has not been tested on animals.